Distrb is a production B2B wholesale platform connecting fashion brands (partners) with buyers across Europe and beyond. Partners manage product catalogues, offers, and enquiries; buyers browse collections, build carts, and apply through a paid onboarding flow.

The stack spans distrb-next (Next.js 16, React 19, TanStack Query) and distrb/django — Django 5 + DRF on PostgreSQL with pgvector, Elasticsearch semantic search, S3 media, and Celery background jobs. JWT auth (180-day tokens) bridges frontend server actions and the REST API.

Localized storefront under /[locale]/ with 79 locales via next-intl — translated URL segments (e.g. /angebote in German) and remote translation bundles from trade.distrb.com.

• Catalog — brands, collections, product detail with variants/SKUs, search (/search/[query])
• Offers — promotional B2B listings separate from core shop products
• Cart & checkout — authenticated cart with multi-currency price snapshots; checkout requires login
• Buyer onboarding — multi-step /onboarding-buyer → Django creates application → Stripe Checkout (~€49 fee) → staff approval

Partners (user.partner) access /partner with a full operations suite:

• Products — CRUD with variants, multi-currency pricing, warehouse stock, media reorder (@dnd-kit), CKEditor descriptions
• Offers — create/edit promotional listings with favourites and enquiry threads
• Offer enquiries — inbox with threaded messages between buyers and partners
• Orders — order list and detail views
• Analytics — GA realtime dashboard + PostHog product analytics
• Settings — profile, security, presaved message templates (intercepting drawer route)

Staff users (is_staff) also review buyer onboarding applications and manage member accounts.

Django apps: shop (products, cart, offers, enquiries, search), account (users, companies, onboarding, OTP password reset), website (translations, FAQ), emails (inbound webhook conversations).

• Products — ShopProduct + variants, parler i18n (40+ languages), auto-translate via Google Cloud + Celery
• Search — Elasticsearch keyword + OpenAI embeddings (1536-dim pgvector) with RRF fusion
• Enquiries — OfferEnquiry + messages on offers; email Conversation threads separately
• Cart — authenticated with price/stock refresh; order model planned (converted status placeholder)
• Onboarding — public POST /api/onboarding/new/; staff approve → creates user + welcome email (ZeptoMail)

Frontend uses server actions + React Query hooks calling NEXT_PUBLIC_API_URL; JWT stored in httpOnly accessToken cookie with a Next.js token-bridge route for client fetches. ISR with cache tags on shop data; standalone output for container deploy.

Infrastructure: Redis cache (prod), S3 (eu-central-1), Celery beat, Docker + Gunicorn. Stripe is wired in Next.js for onboarding only — shop checkout has no card gateway in Django yet.